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This is an example of the wrong concept of calculating ROI and can destroy your digital campaign, especially if you expect your product to be known throughout Indonesia.

Understand the concepts of digital marketing KPIs and start by creating a realistic digital marketing budget and action plan, so ...

You can gain an understanding of search intent by analyzing Google search pages for certain keywords and analyzing what information users might want from using those keywords.

Some components that you need to pay attention to when analyzing search pages include:

Search features (featured snippets ...

This video marketing strategy acts as a “guide.” Therefore, you will remain aware of how much has been completed and what processes are left.

Also remember to keep everyone on your team informed about this timeline, any changes that may occur, and the video completion date.


The final strategy for ...

A good title is a title that is not too long and not too short, just write 50-70 characters. In addition, do not put the main keyword repeatedly in the title and the entire article. Use a language style that is easy for the audience to understand based on the concept of SEO friendly.

The criteria ...

How to choose the right KOL to make your marketing campaign a success? Here are some aspects you should pay attention to when choosing a KOL:

Customize with Brand
Each KOL has a different specialty based on their respective jobs. Therefore, you need to adjust the KOL to the products or services of ...

After determining the derivative keywords, you can start determining keywords based on topics.

For example, in the derivative keywords of the keyword "coffee beans". In addition to "types of coffee beans", there are other derivative words from "coffee beans" namely "how to process coffee beans ...

Homepage and landing page have quite significant differences in terms of function.

A homepage is the main page of a website, which usually provides an overview of the company or products offered. The homepage usually includes primary navigation that allows visitors to explore the website and find ...

Audit yang dilakukan terhadap content pillar meliputi identifikasi jenis konten apa yang paling tinggi engagement-nya atau kurang berhasil berhasil. Dari hasil audit, Anda bisa melakukan penyesuaian supaya content pillar yang dibuat dapat berkembang menjadi lebih baik.

Demikianlah ulasan mengenai ...

Expertise refers to content creators considering the credibility of the publisher or website.

For example, there is someone who does not have a health industry qualification but creates a blog about the theory and diagnosis of a certain disease. Content like this is clearly difficult to rank number ...

Using influencer services is a very effective way to increase brand awareness and reach audiences on TikTok.

Fortunately, TikTok provides a Creator Marketplace that is useful for connecting you as a business owner and an influencer. This platform hosts thousands of influencer profiles with various ...