Try highlighting prospects' pain points to remind them of their challenges and make them realize how much they need your solution!
Here's a cold email targeting small to mid-size real estate investors
Let's see how Charles , the CEO of devlo sales development agency, would rewrite it so you can replicate his tips for more replies!
Cold email mistakes to avoid if you want to book more meetings
Here's what stops prospects from replying to this cold email even though it is short:
#1 No personalization
From the first sentence, this cold email feels generic as there's no personalization. This makes your prospects think you didn't take the time to research them and they are just one of the bulk email recipients.
#2 Generic intro line
Because of the lack of research and personalization, the intro line doesn't catch prospects' attention. It doesn't give any value to the reader or a reason to read the rest of this email.
#3 Meeting-based CTA
Asking for a meeting instead of confirming the interest in the first email argentina phone number list can come off as pushy. Instead, act as a friend and ask your prospects more questions about them.
#4 No mention of pain points
Your email should be a reminder of the prospects' challenges and make them realize how much they need a solution you're offering.
#5 Too Much “I”
Your email shouldn't be about you, but about your prospects and the way you can help them solve their problems. Instead of “I,” try using “You” as much as possible.
#6 Small text line spacing
To make your email easier to scan and read, you should add appropriate spacing between your text lines.
How to write a cold email for a high conversion rate
Here's how Charles would rewrite this cold email for higher reply chances:
What brings this email replies?
# 1 Liquid syntax
Using logical operators will help you hyper-personalize your intro line and make your emails feel authentic. The more your prospects feel like your email is written just for them, the more likely they'll reply.
Liquid syntax is a powerful lemlist feature that helps you personalize your emails based on conditions and data points. With liquid syntax, you can create dynamic emails personalized for individual recipients. For example, you can tailor your message based on their company size, on their industry, or even adjust the tone of your email based on the time of day:
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#2 Personalized Icebreaker
Fully personalized first sentences of your email will intrigue your reader to read the rest of it, even from the email preview.
With lemlist, you can generate icebreakers automatically with AI:
