Leading brand Inditex redefines storefronts with 120 augmented reality displays. By bringing the phone to the special sensor, you will see a directory model showing the selected image. You can also buy the displayed item directly through the window by clicking on its picture on the phone screen.
Louis Vuitton
Another innovative example for an extended uk b2b leads storefront. The famous luxury brand has turned 35 windows into magnet shows. There are virtual roller coasters, golden dinosaurs and hot air balloons that attract crowds of kids and adults alike. These artworks serve no practical purpose, but they work well on a deeper level, increasing brand appeal and customer loyalty.
Fashion giant H&M recently unveiled 6 AR image filters to promote its new streetwear collection. Instagram users can apply these filters to complement one of the music videos accompanying the campaign. Users can then share their version of the song with their friends and followers, spreading the word about the collection.
Burberry
The Burberry Embedded Experience AR tool uses Google search. This tool allows customers to integrate the company's product into their real environment. Of course, they find augmented reality shopping more interesting and attractive.
Chanel
Chanel recently hosted an event called Augmented Reality Snowball to celebrate Christmas and connect with shoppers. For four days, a New York boutique hotel has been transformed into a cheerful, semi-digital shopping district. Out-of-towners could “participate” in the event by downloading a special app or using a Snapchat lens. The exhibition helped many existing and potential customers approach the brand.
AR in fashion
It is not clear that the future Augmented reality technologies will change the world of fashion now. Once a tedious and mundane activity, AR shopping opens up new perspectives for customers. With the introduction of technology by the world's fashion giants, the way we shop will soon change completely. , augmented clothing and other exciting innovations will make shopping more of a fun than a chore. This will increase customer interest in the brand, which will ultimately lead to increased revenue. Fun, curiosity and convenience are the main driving forces behind the AR revolution in fashion.
