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Tips for creating the best email marketing subjects
Why it is important to create a good subject line in email marketing
The subject of an email sent as part of an email marketing campaign is key and determines its success . In fact, it is the first impression that the recipient of that email has and it is what determines whether its content will be interesting or not , so it must be attractive and eye-catching from the first moment.
You have to bear in mind that inboxes are very saturated with emails, so the subject line must be good enough to stand out from the rest. This way, the opening rate will be higher and, consequently, you will be much closer to achieving the objective you have defined with the campaign.
15 best practices for creating email subjects
Considering the importance of the subject line in email marketing , below are the keys to creating a successful one.
Review the subjects in the emails with the most opens
Reviewing the subject lines used in previous email campaigns can provide clues as to what they should be like to achieve a good open rate. What verb was used, what type of words it contains, how long it is, whether or not a question mark or exclamation mark was used, what information it contains… All of this is information that allows us to know what attracts the audience the most.
Use custom tokens
The more personalized the subject line, the more likely bolivia phone number resource the sender is to click on the email. In fact, it has been proven that emails that have the recipient's name in the subject line or their location have a higher opening rate. Furthermore, the more personalized the email, the closer the recipient will feel to the brand and also the more valued by it.
Avoid “no-reply” senders
Most users avoid opening emails from unknown senders and also from those who do not accept a reply. This means that using a no-reply sender should be avoided , as it creates distrust. Also, users like to communicate with a real person, not with software.
Use a familiar sender's name
Just as no-reply senders should be avoided because they generate mistrust in the recipient, using a proper name creates the opposite effect. This means that it is ideal to use a name that is as human as possible or that of the person who is the visible image of the brand or with whom customers usually contact.
