20 Best Digital Campaigns of 2012

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So, we have survived the "end of the world" and even the protracted New Year
holidays. The main test is ahead - the first working days after a two-week "vacation".
We suggest you recharge your batteries and get inspired by remembering (or discovering?) the most
striking digital campaigns
and viral videos of 2012. Let's go!

Red Bull's Abyssal Leap

Red Bull,
which is known to “give wings” and organizes many sporting
events of varying degrees of seriousness, surpassed occupant resident database itself in 2012. As
part of the Red Bull Stratos project, Austrian skydiver Felix Baumgartner
rose to a height of 39 kilometers in a hot air balloon on October 14 and free-
falled to Earth, setting several world records at once.

Felix Baumgartner broke the sound barrier in
free fall, becoming the first person to do so without an engine. Three more
records are currently under review by the FAI and will be officially recognized in a few
months: jump height, free fall height, and free fall speed
.

Millions of viewers around the world watched the incredible "jump
into the abyss" in real time: Felix was followed by many cameras
installed on the balloon capsule and on the ground. Surely you have also seen
this video on YouTube,
and if not, then be sure to watch it - it's impressive!


The Invisible Mercedes F-Cell

It's unbelievable, but true: there are already cars that do not
cause any harm to the environment. This is the Mercedes F-Cell:
the car's engine uses liquefied hydrogen under pressure as fuel.
Instead of harmful exhaust gases, it emits ordinary water vapor into the air.

The goal of the creators of this campaign was quite simple:
to make as many people as possible learn about the car of the future. But
the method that allowed them to achieve this goal is quite original. To emphasize
that the Mercedes F-Cell is “invisible” to nature, it was decided to release an “invisible” car in one of
the cities of Germany. Although the miracle car drove on the streets
for only a week, dozens of media outlets reported on it and millions of people around the world learned about it