Writing and sending an order confirmation message is an underrated activity: many think there are more important messages to focus on, but the truth is that this type of message is one of the most important for e-commerce.
What is the reason? Well, on average, their opening rate is 8 times higher than that of normal campaigns, so whatever you write to your recipients will surely be read by them.
It would be a shame to waste such an opportunity! With order gambling data japan phone number confirmation messages you not only retain customers for your business, but can also increase the number of sales by up to 33%!
Regardless of your business, here are 3 tips for writing effective order confirmation emails.
1 – Write personal emails
Thanks to Emailchef , confirmation messages can be set up as automatic responses (also called Autoresponders), but this doesn't mean they have to be impersonal or robotic messages!
Companies that communicate effectively try to create a bond with the customer, personalizing their messages and taking advantage of the recipients' emotions.
Emailchef's custom fields are a great tool for sending order confirmation emails: they allow you to automatically add the recipient's first name, last name, order number and other data, giving a more human touch to your newsletters and involving the recipient much more.
However, remember that also the content , i.e. images and text, make the difference between a successful email and an anonymous one: confirmation emails should reflect your company's philosophy and values, so each of them should also have an appropriate and distinguishable tone.
2 – Recommend the best products and offers
Order confirmation emails are a goldmine for e-commerce as they can generate additional sales while retaining customers.
Everyone can benefit: From small online stores to a giant like Amazon, anyone can increase sales by recommending products and offers to their customers.
It is no coincidence that all successful eCommerce stores adopt this strategy: approximately 33% of an online store's revenue comes from confirmation emails that were sent and contained suggested products.
If you want to create effective order confirmation emails, time is also an important factor, so it is not advisable to write all the responses by hand: you will not have enough time!
Fortunately, Emailchef's autoresponders are here to help - these are emails that are automatically created and sent when a user makes a purchase on your website.
As soon as someone purchases a product from your online store, they will immediately receive an email confirming the order with tips, offers or suggestions for their next purchase.
You can also highlight the best-selling products in your store: this practice has a very positive impact, as it shows that you already have satisfied customers and that your products are very popular .
3 – Generate word of mouth advertising
When you send an order confirmation, you may think you are addressing it only to the recipient, but that is not the case: everything you do, even the smallest detail, can generate a positive echo that attracts new customers .
Order confirmation messages are a great way to generate positive word-of-mouth advertising , especially if you add some freebies like a discount code . These details are very important to your customers – they can make them make a new purchase right away or talk about your online store with family and friends, referring them to buy your products.
Remember, there is no better advertising than a satisfied customer , and a great way to make a customer feel pampered is to send them an order confirmation email with some exceptional detail, such as a discount for example.
