They’re a quarter of the nation – There’s no denying the power of Millennials. After all, there are 80 million of them, which makes up a quarter of the entire U.S. population and they even outnumber Baby Boomers. In order to tap into this generation you need to vietnam customer email list connect with who they are and what they want. Only if they believe your brand is “one of them” will you be able to successfully market to Millennials.
Multicultural – Millennials are culturally diverse, with only 61% Caucasian, 19% Hispanic, 14% Black, and 5% Asian. Their white imagery and standard marketing from a generation ago will resonate with multicultural Millennials who are much more likely to relate to multicultural couples and family images.
Employment is not guaranteed – A whopping 37% of mid-range Millennials (ages 18-29) are out of work, which is the highest percentage among this age group since the recessions of the 80s crippled them. Even though they necessarily live in a cash-strapped economy and chaotic environment, they spend whatever it takes to stay on the cutting edge of information technology. Therefore when marketing to Millennials, focusing on new and socially interactive technology, rather than the needs of older generations, you will reap many benefits.
