Gillette: The best a man can be

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Starbucks is known for its creative drinks, but the Unicorn Frappuccino took things to a whole new level. Launched in April 2017, this colorful drink was only available for a limited time, making it even more special. It started out as a purple drink with blue swirls, and when you stirred it, it changed to pink with a tangy flavor. This magical transformation caught the attention of many on social media.

Here's why this campaign was so successful:

Limited-time offer : By making it available for only a few weeks, Starbucks created a sense of urgency. People rushed to try it before it sold out.
Social media buzz : The hashtag #UnicornFrappuccino went viral on Instagram, with over 154,000 posts. This user-generated content helped spread the news even further.
Visual Appeal Not only did the drink taste great, it also looked armenia mobile database amazing in photos, making it perfect for sharing online.
The Unicorn Frappuccino is a great example of how to use impact marketing strategy to create excitement and attract customers.

In conclusion, Starbucks showed us that a little creativity and a limited-time offer can lead to huge success on social media.

In January 2019, Gillette launched a powerful campaign called #TheBestManCanBe. This campaign aimed to challenge traditional ideas of masculinity and address issues such as sexual harassment and misconduct. I found it fascinating how they tackled such a difficult topic, especially in the wake of the #MeToo movement.

The ad showed various situations where men faced pressure to be tough and not show emotion. It then showed positive examples of masculinity, such as standing up for others and taking care of family. This approach generated a lot of conversation online, with over a million mentions in the first day alone!

Below are some key points about the campaign:

Bold Messages Gillette took a stance on social issues that resonated with many people.