This shift highlights the importance of creating high-quality content that aligns with user needs. Content creators should focus on understanding user intent and tailoring their content accordingly to increase their chances of ranking well in search results.
Let's dig deeper and understand the changes.
From broad grouping to word-for-word search
Before update
In the past, keywords were grouped based on perceived similarities list of henan cell phone numbers such as misspellings or variations of a single term. For example, “apple tvs” and “apple tv for” were considered part of the same logical group and assigned the same combined monthly search volume. This approach made search volume metrics easier to understand, but it often overlooked subtle differences in what users were searching for and the specific reasons behind their searches.
After update - Now
After the change, Google no longer reports search volume figures by group (or intent). With this update, Google has moved away from the ‘broad grouping methodology’ and is now focused on reporting search volume for the actual, verbatim search phrase. This means that keyword groups (and intents) are now narrower and cover less broad groups/intents. This change may lead to lower search volume estimates for certain keywords, but ultimately provides a more accurate representation of user behavior and search patterns on the search engine.
Percentage of Keywords with significant search volume changes
Percentage of keywords with significant search volume change .png
To better understand the recent change in the Google Search Volume Algorithm, let's take a look at this screenshot that tracks the percentage of keywords that have experienced a significant change in terms of Search volume since the last update.
Before the update, the chart consistently showed a range of 0-2%, indicating a stable and predictable pattern of search behavior. However, after the algorithm update, there was a noticeable increase in the percentage of keywords with significant changes in search volume.
This increase reflects the significant impact of the new algorithm on how search volume is calculated and displayed. The dramatic increase in the percentage of keywords with significant changes, reaching a peak of 18%, highlights the significant impact of the new algorithm on search volume calculations.
We have been seeing a consistently high number of changes since the algorithm was updated. We expect this to improve once we process all keywords under the new rule.
What does this mean to you?
This new algorithm offers exciting opportunities for SEOs and content creators to gain deeper insights into user behavior and search patterns. At Accuranker, we are very excited about this change and are monitoring it closely. Let’s take a look at what the new algorithm offers to understand how this change impacts SEO and content strategies.
Improved Keyword Level Analysis
With the new algorithm, you will get more accurate information for each keyword, so you can make informed decisions about your SEO and content strategies. This detailed data will provide a clear understanding of the actual search volume of specific keywords and allow you to prioritize your content creation and optimization efforts accordingly.
Impact on Aggregate Metrics
The update will also affect aggregate values, such as those on the overview page (https://www.accuranker.com/tr/yardim/genel-bakis) . Previously, keywords like “apple tvs” and “apple tv for” contributed equally to metrics like Share of Voice. However, with the new algorithm update, they will only contribute based on their actual search volume. As a result, you may notice a decrease in the average and total values for aggregate metrics.
Here are some examples
As Google continues to evolve its search algorithms, it’s important to adapt your SEO and content strategies to reflect this evolving landscape. By embracing the new search volume algorithm, you can better understand user intent and create content that fits their specific needs.
