Applying the Zeigarnik Effect in Email Marketing

[armdrejoan]

The question arises: how can we use this psychological chinese overseas africa database in email marketing ? The key is to use the principle of incompleteness to create “tension” in recipients, pushing them to open emails and take the desired actions.

Here are some concrete examples of how to use the Zeigarnik effect in your email campaigns. You may already be applying some of them unconsciously!

Concrete examples to increase engagement and conversions by exploiting the sense of incompleteness
The perfect email subject line piques the reader’s curiosity. A question without an immediate answer or a hint of a secret to be discovered triggers the reader’s emotion and compels them to open the email to learn more. Think of a subject line like “Discover the secret to increasing your productivity by 200%.” The promise of such a beneficial discovery entices the reader to click and learn more.
Unfinished stories are a great way to capture your reader’s attention. Send emails with stories or content that only end when they open the email, such as “Part 1 of our exclusive series: The incredible transformation…” By piquing the recipient’s curiosity, you’ll encourage them to open the email to find out more.
An incomplete order represents an interrupted activity in the customer’s mind. To leverage the Zeigarnik effect, send an abandoned cart reminder that stimulates their brain to “finish what they started.” This reduces psychological tension and increases the likelihood of purchase.