Allow room for experiments

[bappy8]

Okay, one last idea: have the communications department/employee organize a knowledge session in which you tell the ambassadors how they can best get their story out there . After all, they are the experts when it comes to storytelling. In combination with a toolkit that includes all the corporate identity elements and the visual material, there is already a strong foundation and your employees know how to tackle it.

Give your ambassadors the space to experiment. Telling a standard story is not the solution either, because the employee must personally feel good about it. That good feeling can arise in a different way for everyone, so let them experiment. It is useful to have the marketing and communications department keep an eye on things. Of course, you must prevent employees from using the corporate identity elements incorrectly or striking a certain tone that is not desired. It is also new for the ambassadors themselves, so they will not mind being guided here and there.

Ambassadors do more than just broadcast
Make your employees/ambassadors aware that it is not just about sending. It is just as important whatsapp number list to respond actively and professionally to a response from someone or to respond yourself to a post from another organization. So it is not just about spreading information. Monitoring it is at least as important!

Reward your ambassadors
Your ambassadors may be very happy to work for your organization, but you have to make sure that this continues. How do you do that? Reward your employees for their ambassadorship. This does not necessarily have to be in something tangible, but you could also do it by declaring an ambassador of the month every month. People often like a bit of competition. This also triggers other employees who are not yet ambassadors. They may then think: Oh, that is a nice position, I would like that too. Et voilà, more and more ambassadors are added. Of course, all of this can also be filled in in many forms, so use your creative brain for this.

Are you ready to turn your employees into real ambassadors? I hope I have provided you with enough tools and that you are enthusiastic about recruiting ambassadors. Now I am very curious: to what extent are you already working on this? And are there things you are running into? Please let me know in the comments.