How to avoid being affected by the Google algorithm update ?

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At least then it is clear - you have to work on the quality and topicality of the content you offer. Changing the Google algorithm does not change the number of searches that occur during the day for certain keywords. If your site is losing traffic, it means that the traffic is directly directed to a competitor. An additional item that you should pay attention to is Google penalties . Check via Google Search Console - Manual Action Report . Maybe the bad results are not the result of an algorithm update, but Google discovered a certain irregularity that deserves a penalty.


The first tip is to "break" the traffic into several posts . One post may bounce off the phone number library others, but that bounce should never be dramatic. If all your success is based solely on the success of one post, you are an open target. Do not let the success of the entire site rely on the success of one post .

Advice that can be applied anytime, anywhere: make and maintain contact with existing or potential clients and customers. Don't let a Google search be the only way someone looking for the services or products you offer can find you . We often mention that an email list is worth its weight in gold, and for a reason. This is the most practical way to get in touch and offer your range. You can also communicate through social networks. Even if the algorithm update hits you, you will always have other communication channels, which you can then further enhance .

Become and remain recognizable and create quality content . Content is still the king of digital marketing. Regardless of algorithm changes, quality content will always be at a premium, for the simple reason that it contains the information that audiences are looking for when they type in keywords . Blindly sticking to the guidelines that led to excellent rankings a few years ago will make you a "victim" of Google algorithm updates. For example, for years we have been following the theory that Google appreciates longer texts (700 words and more) and ranks them better. That is, to a certain extent, still true.