In the case of amateur teams, the issue has different characteristics, but similar components. Because it is true that the fan base will not be as large as for professional teams, but – for amateur teams – the athletes themselves will be interested in receiving news and updates on their club’s initiatives. Therefore, well-targeted newsletters can help develop an even closer relationship, in which the recipients will play a dual role, both as fans and as athletes.
In all situations, the crucial aspect is precisely to underline how – by subscribing to the newsletter – you can receive benefits, which must be specified in the simplest and most effective way possible. Whether they are “updates on your team”, “preview the new jersey”, or something else, the main aspect is precisely the creation of an expectation on the part of those who receive the message, who will then be led to read the content carefully. All these components play a crucial role in the loyalty of fans. In fact, they are already in themselves at the centre of the sporting phenomenon. And a well-targeted communication plan can ensure that they are even more so and, above all, that they feel like one.
However, fan and supporter loyalty is only gambling database of the areas in which sports clubs can operate through email marketing. In a world where huge sums of money circulate in the hands of a few professionals, amateur clubs, promoters of grass-roots sport – grassroots sporting activity – are constantly looking for new sponsors to help them self-sustain .
In this context, email marketing can contribute significantly. Corporate email lists, profiled by geographic area and size – like those of DB to Data – can in fact be used profitably by sports companies. It is no coincidence that in the sports sector, the ROI can reach good levels for both parties involved.
- Board index
- All times are UTC
- Delete cookies
- Contact us