Set up Google Shopping Ads and choose a good strategy

kumartk · Post by **kumartk** » Sun Apr 06, 2025 5:05 am

Google Shopping Ads are becoming increasingly popular because they are very lucrative. These are small ads that are usually displayed on search results pages. The ads consist of product photos, a price, and sometimes a star rating. They also indicate which online shop the ads come from. Since users have an immediate overview and also see attractive product photos, the likelihood of these ads being clicked is high. However, there are a few things to consider when creating these types of Google Ads . Anyone who wants to set up Google Shopping will learn below which requirements must be met.

Setting up Google Shopping made easy
The most important requirement for using Google Shopping is an active Google Ads account. You also need to create a Google Merchant Center. This will then be linked to your Google Ads account. In Google Merchant Center, you must enter the URL of your online shop. You then have to confirm ownership. You can use similar methods to those used to set up Google Analytics. Which verification method you choose is up to you. However, the whole process is quite quick and not particularly challenging.

Google Merchant Center

Once the setup is complete, you can start creating product feeds. You create these in Google Merchant Center. Only in the final step do you create the link to your Google Ads account. Setting up this connection is very quick and straightforward. To do so, click the tool icon in Merchant Center and select the Link Account action. You will be shown possible accounts to link. You mint data only need to select the Google Ads account. Once it's confirmed, you can launch your first Google Shopping campaign.

This all sounds quite simple, but there are still a few pitfalls. Google places high demands on your store page. Not every online shop registered with the Merchant Center will automatically be accepted. It's especially important that your site has an SSL certificate. This is the only way to ensure it's secure and meets Google's high expectations.

However, this shouldn't be a problem for newer websites, as an SSL certificate has become standard with almost all web hosts. Furthermore, all of your shop's data must be clearly visible on your site. Not only is the shop name important, but the name and address of the person responsible must also be easily accessible. If there is a commercial register entry or a tax number, these should also be available. With these requirements, Google aims to ensure that only reputable providers are included in its advertising network.

Further requirements include informing potential customers about payment methods, including payment and return options. Warranty or guarantee periods must also be clearly stated. If your store doesn't meet all of the requirements, Google will not approve it for advertising purposes. However, this shouldn't be a problem, as anyone serious about gaining a foothold in online marketing can only get started legally anyway.

Therefore, you generally don't need to worry about the high requirements. Nevertheless, it's advisable to double-check all the details before registering. It would be a shame if your campaign couldn't launch because of a previously undetected formal error. Once everything has been checked, there's nothing stopping you from launching your first Google Shopping campaign and generating more sales with this modern method.