much do influencers actually cost?

[aklima@]

Many influencer marketing managers don’t feel confident in their knowledge of “what a fair price is” when negotiating with influencers, and with good reason—there really is no standard cost for content creators.

That said, it’s always reasonable to assume that the larger buy phone number list a creator’s audience, the more they will charge for partnerships. While nano and micro influencers might be open to creating content in exchange for free products, macro and celebrity influencers will almost certainly command a price tag too hefty for bootstrapped brands.

Because there’s no one answer to the question, “How much do influencers cost?” you must treat each creator negotiation as an isolated collaborative moment between the influencer and your brand. The more clearly you can define your budget and your expectations, the better you will know whether or not the cost of a particular influencer is realistic. It may be that the best partnerships cost you a few thousand dollars per post, while others cost you almost nothing at all (in terms of dollars and cents).