How to Choose Key Opinion Leaders

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How to choose the right KOL to make your marketing campaign a success? Here are some aspects you should pay attention to when choosing a KOL:

Customize with Brand
Each KOL has a different specialty based on their respective jobs. Therefore, you need to adjust the KOL to the products or services of your business. For example, if your business is engaged in healthy food catering services, then the right KOL is a personal trainer or nutritionist.

Beware of KOLs with Bot Followers
Never be tempted by a large number of followers. It is common bc database america knowledge that followers on social media platforms can be bought. KOLs who buy followers are certainly not good for the success of your campaign. Because, the engagement results they have are also not appropriate and in the end have no impact on the success of the campaign.

One way to detect whether KOL followers are bots is the ratio of likes, shares, and comments that are not in line with the number of followers. Don't forget to pay attention to the growth of the KOL account. If followers suddenly increase from one period, then it could be a sign that most of the existing followers are not growing organically.