How often do you see something in your mail that you really want to interact with? Incorporating game elements into email newsletters is a way to turn a regular letter into a high-quality engagement tool. Quizzes, quests, mini-games — all of this turns a regular newsletter into a real holiday.
Let's figure out why this works? Firstly, interactive switzerland cell phone number list letters immediately stand out among hundreds of similar mailings and do not let you get bored. Secondly, game elements activate our natural desire to finish what we started - whether it is solving a problem or taking a quiz. And most importantly, such letters create a sense of care, showing that the brand is ready to create a unique experience for each client.
In this example for an online electronics store, we did not limit ourselves to email newsletters. In order to expand our reach and save on acquisition, we used a multi-channel strategy. We invited active users who played the game via email to continue the adventure via WhatsApp and SMS. As a result, engagement increased and the cost of acquisition decreased!
We created interactive gamification for email using AMP;
Then they moved it to the website so that users could continue playing;
The most active participants were sent invitations to play via WhatsApp and SMS.
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