The General Data Protection Law regulates the collection, processing linkedin phone number data storage of third-party personal data and is very important for your company's digital marketing strategies . Adapting your company's website to the LGPD increases your company's reliability and protects your company from fines and legal sanctions.
Topics about LGPD for your Company's Website that we will cover in this blog post.
What is LGPD?
Legal Basis of LGPD
How to Put LGPD on the Website?
How to Adapt the Website to LGPD?
Importance of a LGPD-Compliant Website
Website Cookie Notice
LGPD Text for Website
Advantages and Benefits of Adapting Your Website to LGPD
Conclusion
Ready to learn more about LGPD and how to adapt your company's website to comply with the General Data Protection Law? Let's go!
1. What is LGPD?
You may have heard a lot recently about LGPD and personal data protection. Do you know what LGPD is? The General Data Protection Law is Law No. 13,709/2018, enacted in August 2018, and its purpose is to ensure the right to privacy of website users' data. Data privacy is a fundamental right and it is very important that people are aware of how their information and personal data are stored by companies and used in the business world and in public administration for a variety of purposes.
The General Data Protection Law No. 13,709/2018 ensures that the user has the right to choose whether to consent to the collection, storage and use of their data, in accordance with each company's privacy policy. The user must be notified and be aware of the collection and use of their data, in addition to having the right to choose consent, knowing which data will be collected and how it will be used by companies.
The LGPD General Data Protection Law No. 13,709/2018 applies to all agents, such as your company, and therefore your company must know what are the legal responsibilities for collecting, storing and processing personal data of website users, being in compliance with the LGPD so as not to incur heavy legal sanctions and lack of credibility before the public.
The purpose of the LGPD, as its name suggests, “General Data Protection Law”, is to protect personal data and guarantee the privacy of website users and people whose personal data and information are used in processes and routines in the public and private spheres of our society. In short, the General Data Protection Law (LGPD) aims to ensure the security of Brazilian citizens' personal information.
For this reason, user consent must be obtained clearly, through a cookie notice and a good LGPD text, privacy policy and terms of use.
2. Legal Basis of the LGPD
The legal bases of the General Data Protection Law (LGPD) authorize the processing of personal data. The LGPD provides for ten legal bases that are not dependent or predominant among themselves, with each company being responsible for defining which legal basis is most appropriate. We will highlight here the most common LGPD legal bases in Marketing and Sales practices. Consent is the basic premise, that is, acceptance with an unequivocal statement that the user agrees to the use of their personal data for the purposes proposed by the company. Legitimate interest allows the use of data without the need to obtain consent. If a customer requested a quote for a certain product on your website, does this give you the right to send them an advertisement via email marketing?
Other types of legal bases of the LGPD, in addition to consent and legitimate interest, are contracts, legal obligation, execution of public policies, legal proceedings, protection of life and credit protection.
3. How to put LGPD on the website?
As the LGPD is a general data protection law within your website, blog or online store, your company collects user data, so to include the LGPD on your website you need to follow some basic requirements on contact pages, newsletter subscription forms, contact and quote forms, website policies, website security requirements to inhibit data breaches, cookie usage notice and processing of data from minors.
To implement LGPD on your website, you need to install an SSL security certificate and TSL on your website, clarify their rights to users and clearly inform them what data will be collected and how it will be used, through your LGPD text, Privacy Policy and Terms of Use.
4. How to Adapt the Website to LGPD?
Adapting your company's website to the General Data Protection Law (LGPD) is a relatively simple procedure to carry out. The main objective of adapting your company's website to the LGPD is to manage the consent of website visitors in a single place, meeting the requirements of the General Data Protection Law No. 13,709/2018. To adapt your company's website to the LGPD, you need a cookie notice, an LGPD text, privacy policy and terms of use installed on your company's website.
