Although it has advanced a lot, the basis remains the same: automating repetitive tasks that would take a long time to do manually, making our work and marketing in general easier.
At Kiwop , we have prepared this article with the digital marketing trends for 2022 , and automated marketing is one of them. Are you going to miss it?
Introduction to automated marketing
Automated marketing began with email marketing , automat malaysia telegram phone number list ing tedious tasks in order to gain time, efficiency and data. This whole process comes mainly from the last 25 years, which is when automated marketing has advanced the most.
Uses of automated marketing
Automatic classification of clients or users. Most of the software on the market for automated marketing has this function, such as HubSpot. Basically, it means having the company's client list automated to make everything more convenient and easier. From organizing emails to phone numbers.
Some of the most typical examples of automated marketing are Lead Scoring , Lead Nurturing and Chat Bots .
Lead Scoring
If you have a fairly large database, you may not be able to send personalized emails to each person, but you can create groups to see where each client is in the funnel. Lead Scoring is used for this, to “score” the clients in our database so that we can treat them in a more personalized and automated way depending on the stage of the funnel they are in.
We find different types of Leads Scoring.
Cold Lead
The one that is at the top of the sales funnel and the widest.
Qualified Leads
They are in the middle of the funnel and are leads that have already interacted with you at least a little.
Hot Lead
The most advanced in the sales funnel and who may be very interested in purchasing your product. This group can be targeted with more aggressive and direct marketing.
Lead Nurturing
As the name suggests, Lead Nurturing means nurturing your contacts . And how do you do it? Well, the easiest way is usually via email, because you can send personalized messages.
And that's where automation comes in. You don't have to send them one by one, but you can segment your clients to send more personalized emails.
To choose how to segment we will base ourselves on Lead Scoring , so the two are closely related.
Chat Bots
Another form of automated marketing. In recent years, you may have noticed how Chat Bots appear on many pages to provide quick customer service . This allows you to have a 24-hour assistant automating the most frequently asked questions. Although there are increasingly more complete Chat Bots , you may find it difficult to differentiate whether you are talking to a person or a robot.
These are growing and constantly learning , and what they do is simulate human language with artificial intelligence.
Automated Marketing Chat Bots
Before reaching a person, the Chat Bot will have resolved more than one question
Do you want to know more about Chat Bots? Here we tell you everything
Advantages of automated marketing
The biggest advantages of automated marketing are saving time and resources.
We save time because we can get rid of tedious tasks like sending emails one by one, sorting our client list, etc.
And we save resources, because we replace some functions such as first-contact customer service; instead of having a person to answer frequently asked questions, we can have a Chat Bot.
Automated Marketing Robot Hand
