The trend is clear: moving towards natural language to interact.
Creating content using voice assistants is a great way to provide information to your users and differentiate yourself from the rest.
At Kiwop , we want you to position yourself with voice searches. Therefore, we recommend that you continue reading this article about what voice marketing is, why it is important and where to incorporate it into your online strategy.
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What is voice marketing?
Voice is increasingly replacing written searches.
Voice marketing uses voice recognition through voice assistants to get the message across to potential customers, achieve more sales or promote a product or service.
Voice searches make life easier for your potential customers, and they are already familiar with it. We often see this when they use virtual assistants like Alexa , Siri or Google Home .
In short, it is a technique designed to resolve users' questions and doubts.
Voice Assistants
Voice searches make life easier for users
How voice marketing works
Voice marketing is very simple.
It consists of asking the voice assistant and it converts the words into a query that is sent to the search engine that will provide the best possible answer.
Therefore, voice marketing will allow you to actively respond to the needs of your customers.
Why it is important to incorporate voice assistants into your digital strategy
Voice marketing is changing digital marketing .
Keyboards and screens are being replaced by digital speakers, and the percentage of users who access websites by voice continues to grow.
The trend is so strong that there are already voice marketing agencies focused on this technique.
And this is due to a series of factors that make it important to incorporate voice assistants into your online strategy:
Become part of the user's daily life
Reach more than one user at a time
Constantly encourage purchase
Offering you a multitude of possibilities thanks to the proximity laos telegram of the recognition devices
Facilitate its use for consumers with cognitive, visual or mobility disabilities
Voice marketing
Incorporate voice marketing into your digital strategy
Where to incorporate voice searches into your online strategy
Using voice searches is key to your digital strategy, but you may be wondering where to incorporate voice assistants. Therefore, we explain where to do it so that it is effective.
SEO
Voice searches are different from written searches, they are much more specific. Therefore, you should create a keyword strategy that is different from your overall strategy.
Additionally, when users perform voice searches on digital speakers, the devices give them a single response.
If your online business is not at the top of the search engines, it will be difficult for you to get people to tell you about your product or service.
SEO is very important. That's why we recommend our article on how to improve the SEO of your online business .
Location
Voice searches rely on location to provide answers to users.
If your online business location is not optimized, you will not appear in the searches of many of your potential customers.
Voice Assistants
Optimize your online business for your potential customers' voice searches
Sound content
If your users search by voice, they'll want to hear audio responses.
Create audio content such as podcasts to increase traffic to your website.
Advertising
Voice marketing also enables new forms of advertising .
Although it is a field still to be explored due to its short existence, digital speakers allow you to generate specific and direct advertising for each of your potential clients.
Include calls to action or advertising content in voice searches, but without doing so in an invasive manner.
