Therefore, when submitting a report, it is very important to take care of both the form and the content and ensure that it contains all the necessary information to be useful and at the same time make our work look good.
Types of reports according to the recipient
If you work for a large company , you'll probably already have a set protocol benefits of using bulgaria phone number list for how to present results. But social ad platforms are constantly evolving, so it's important to stay up to date with new metrics that we can provide that give more value to our campaigns and position us as fully up-to-date professionals in the eyes of our superiors.
In large companies you will be asked to present results using Excel pivot tables, so we recommend that you train yourself to master this tool.
In SMEs , the processes may not be as structured and you are free to make your own proposal. Here we recommend that you include the metrics that are really useful for you or the marketing director and in terms of business results, especially to help you calculate the return on investment and not waste time with data that may be more "decorative" and that really does not interest anyone.
If we work independently for clients , it is important to create our own methodology when presenting the results and thus speed up the process in future occasions. Here we can include more data to show that we have worked hard and make a good impression on our client.
To present the results in an optimal way, your Social Ads Report should include the following sections:
Introduction:
Here you can include the objectives you have set together with your client and the purpose of the campaign, the KPIs and the results you hope to achieve. Remember at all times that the report must be intelligible to someone who does not understand digital marketing, so, especially in the first reports, you will have to be very clear with your explanations.
Also make sure that any questions your client has during the time you have been working on the campaigns are resolved in the results report.
Segmentation and campaign structure
Make a list of the chosen target and what type of campaigns you have used to impact it, number of ads, A/B tests, etc.
Screenshots of results
It's important to support your arguments with images that clearly show the points you're making. Whether it's metrics of the main results achieved or photos of the ads and the engagement they've generated during the campaigns, everything will go a long way in making the client trust what they're reading .
