On-page SEO Should Be the Main Focus
From the above content you might assume that links are the only important factor, no. In my humble opinion on-page SEO accounts for 60% of SEO. If you don’t believe me, take a look at Osborne Digital Marketing keywords on SEM Rush and you will be impressed.
So how do we make sure your roofing content marketing is on point? EASY!
Use a tool like Page Optimizer Pro or Neuron Writer to help inform you about NLP terms, word length, key entities, EEAT signals, and page structure
Do a keyword search on Google and look at the People Also Ask (PAA) suggestions. This can be a great place to get additional content ideas and topics
Use Screaming Frog on your competitor's ranking pages to determine how much internal linking is needed
After following the steps outlined above, you will have a perfectly optimized piece of content. Don’t start building links until you have excellent on-page SEO.
Why? Because if you have a great page guangdong mobile phone numbers database you won’t have to buy additional links to outrank your competitors, and you’ll have a better understanding of the positive or negative impact of your off-page SEO efforts. If you have great content, it’s likely that it’s not your content that’s causing the drop in your SEO keywords, but the questionable links you’ve created.
Start Working on Building Backlinks
Now that you’ve perfected the on-page elements, let’s focus on building the right kind of backlinks . The first thing you need to do before buying a single link is to make sure you have all the essential social links.
A real business will have a Facebook page, a LinkedIn page, an Instagram page, a Twitter page, and possibly a YouTube channel. Don’t invest in link building until you have these basic connections. Remember, Google wants to see a REAL business, not a PBN from an SEO company. This includes citations and business listings like Yelp and Apple Maps.
Publish a Press Release to Increase Referral Domains Quickly
Remember to look as real as possible in Google’s eyes, what looks like spam is a new roofing website getting 20 links when they don’t even rank, OR a roofing website getting 400 PR related links and then starting to get additional links after that… I am sure you would prefer the latter and so would Google. You can order a premium PR service that will provide you with at least 400 referring domains. This is a great place to start.
Close the Connection Gap
Now that you have hundreds of referring domains from legitimate news outlets pointing to your site, you need to close the link gap. You’ll need to use the data you’ve gathered from the gap and reach out to many of these sites that your competitors are linking to. You should try to create as many of the same links as possible. However, if you think some of these links are too spammy for your site, you should create what I call a “burner page.” A burner page is a simple blog article about a topic that you never intended to rank for. In our case, it could be “What Color of Roof Tiles Works Best in the Summer?” Now, create links to this blog page that are probably spammy. Worst case scenario, you’ll end up removing your burner page to protect your site.
Monitor and Improve
If you’ve followed what I’ve said so far, I can assure you that your page will rise to the top. Yes, you will need to make adjustments as you go due to things like algorithm updates.
You can track Google’s Algo updates with the AccuRanker Google Grump tool . If you notice your page jumping in the SERP, you should check the grump tool to see if Google has made any updates on their end. Finally, make sure you are tracking your keywords.
AccuRanker is the leading keyword tracker and provides incredible insight into how your roofing keywords are performing. Check your keywords on AccuRanker every month to see if you notice any changes. If you see improvements, great.
However, if things start to decline, you may need to perform another on-page and off-page audit before your rankings take a hit. Keyword trackers help give you great insight before a disaster strikes.
