Copy SEO Expert
June 11, 2019
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0.0.1 Tips and recommendations to optimize your positioning on an OTA that will help you enhance your distribution strategy. Learn and differentiate yourself from the rest on these highly standardized tourist distribution platforms.
1 1.- Price.
2 2.- Availability.
3 3.- Content.
4 4.- Comments.
5 5.- Conversion.
6 6.- Cancellation.
7 7.- Commissions.
Tips and recommendations to latvia email list optimize your positioning on an OTA that will help you enhance your distribution strategy. Learn and differentiate yourself from the rest on these highly standardized tourism distribution platforms.
Many people feel frustrated and do not understand why they are not successful when offering their tourist accommodations on online travel agencies such as Airbnb, Booking, Expedia, etc.
You need to be clear about which OTA best suits your property and which will get you the most bookings. If you have holiday apartments, it is important to know that there are many sites similar to Airbnb that you might be interested in knowing.
Appearing in the top positions depends on many factors. It is not achieved by chance and you will have to work hard for it if you do not have a good previous base.
It is very important to be aware of the magnitude of the business you manage, so if you are a smaller apartment manager you will have to put more effort into the points we will discuss in this article.
It is true that each OTA offers different features and you cannot act in exactly the same way with each one, but there are many points in common that you must implement regardless of where you advertise your accommodation.
These common points can be called the price at which you offer your apartment, its content , its availability , the comments you have, the conversion rate and the cancellation rate.
Some OTAs, such as Booking, allow you to increase the commission you have to pay to the search engine in exchange for increasing your ranking. This can have many negative aspects in addition to the decrease in income from each reservation.
Let's define each point separately and how to get the most out of these features and options.
