Although both are integrated into the marketing plan, there are substantial differences between strategic marketing and operational marketing. They differ, above all, in their functions and the stages they cover.
On the other hand, the characteristics of strategic marketing differ from those of operational marketing . While strategic marketing focuses on the customer , operational marketing focuses on the product.
Marketing is a priority. In fact, according list of dominica consumer email to a report , the global marketing data market was valued at $34.61 billion in 2019, and was expected to grow to $52.26 billion in 2021.
The previous study also revealed that in the US, this market is expected to grow from $21.2 billion to $30.6 billion in the same time period.
If you are interested in understanding in greater depth what strategic marketing is , as well as what operational marketing is , we recommend that you read this post carefully.
Here we also offer you a step-by-step guide to implementing strategic and operational marketing in your organization. We also address marketing variables.
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What is strategic marketing?
Even though we talk about strategic and operational marketing, it is important to highlight that these are two different concepts, which of course, have multiple points of contact.
Let us begin, then, with the first definition. The Center for Financial Studies of the Universidad a Distancia de Madrid has published the following concept of strategic marketing :
“ Strategic marketing (is that which) seeks to understand the current and future needs of our clients, locate new market niches, identify potential market segments, assess the potential and interest of those markets, guide the company in search of those opportunities and design an action plan or roadmap that achieves the desired objectives .”
