Adopting strategies to increase the closing rate is a necessity in today's corporate world, because market competitiveness has increased and customer expectations have changed.
The acceleration of digital transformation, conditioned by a pandemic whose human and economic effects are still unpredictable, poses new challenges for entrepreneurs and sellers.
Turning crises into opportunities is what makes the difference between those who succeed and those who don't. To do this, you must think differently, stay calm, and dominica email address anticipate the needs of your clients and also your competition.
The concept of sales growth refers to the increase in the quantity of products or services sold in a given period of time compared to the previous one. It is also known as the positive difference between current and past sales.
Sales growth is often the result of marketing and sales strategies, in addition to the quality of the product sold and the service provided to customers.
It is not surprising, therefore, that it is one of the key indicators of financial performance of companies.
What are the strategies to increase sales?
Sales growth strategies are a set of action plans designed to improve the performance of a company's sales department. In general, their goal is to generate profits, reduce operating costs and improve team productivity.
In this sense, discovering what to do to increase sales is not only possible, but it is crucial for the survival of your business or keeping your job.
Fortunately, looking at the current complex global scenario, it can be seen that it is not all bad news. For example, a study by McKinsey & Company found that online sales figures increased by 30% during the pandemic.
Types of strategies to increase sales
There are several classification criteria for sales strategies . Below we present the two most important ones: according to the type of contact between the client and the company, and according to the nature of the object of sale.
According to the type of contact between client and company
One of the most commonly used criteria classifies them taking into consideration whether the sale occurs through physical or virtual contact between the customer and the brand.
Offline sales strategy
According to this classification, actions designed to stimulate sales in more traditional contexts such as physical stores and supermarkets are part of the offline sales strategy.
Read also – Face-to-face sales: 3 key characteristics for success .
Online sales strategy
Actions designed to increase digital sales, without necessarily involving negotiation between seller and customer, are part of the online sales strategy.
However, it is vital to integrate both strategies into commercial organisations. The fact that online sales have grown significantly does not mean that offline sales should be abandoned.
These are strategies that complement each other without necessarily excluding each other. To give you an idea, a study by Think With Google revealed that 53% of buyers say they always carry out online research before buying to ensure they are making the best possible decision.
