CEO and Project Manager
May 17, 2019
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0.0.1 The potential of email marketing lies in the quality of the database and how we can design the communication. Improving your accommodation's conversions is an important factor in the email strategy and how we carry it out.
1 1. Use the right colors to instill the right emotions.
2 2. Associating the correct sources helps to communicate better.
3 3. Align your email design to your website branding.
4 4. Opt for a minimalist design in your campaigns.
5 5. Avoid creating an image-centric email.
6 6. Keep the design simple and easy to understand.
7 7. Email as an immersive list of latvia consumer email tool between brand and traveler.
The potential of email marketing lies in the quality of the database and how we design the communication. Improving your accommodation's conversions is an important factor in the email strategy and how we carry it out.
The average person receives about 126 emails a day . In a cluttered inbox filled with various types of emails, why would someone choose to read one email over another? This is the first question that every hotel or chain should think about when sending out their promotions or newsletters.
Before you imagine the email campaign you plan to send, understand what end users expect to receive. It's important to know what they look for in an email, what intrigues them to open an email, and how they consume the content of each type of email.
For the recipient, usability is an aspect that makes them want to open the email . There are a few design mantras that you should keep in mind when designing emails to craft ones that will actually get good results.
In this way, Asiri Marketing proposes some tips for designing emails that improve the conversion of your accommodation through sending emails:
1. Use the right colors to infuse the right emotions.
Have you ever heard that colors tend to influence certain emotions in the traveler , which motivates them to complete the purchase process? Each color represents a different virtue; for example, red means boldness, courage, power, etc. while white represents peace, integrity, etc.
The choice of colors in email influences the purchasing behavior in end-users. They tend to react according to the colors used in emails. For example, if there is red, they easily associate it with power. On the other hand, yellow is associated with sunshine and happiness.
The choice of color will connect with the end users as the visual is conveyed and communicated between them. It is always good to combine a bold color with a soft one if you plan to show some of the powerful emotions through your emails, directing the user towards conversions.
2. Associating the correct sources helps to communicate better.
Have you heard that you should be consistent in your use of fonts? There are times when a single font is best to create the entire email. However, if you want to direct users' attention to the important content of the email , using several complementary fonts can work.
