“The F-Pattern” : Studies thailand phone number resource have been conducted to discover how the average web user reads a web page by tracking their eye movements. It turns out that people tend to scan the page following an F-pattern . First, a horizontal movement is made to read the top of your content. This is the first bar of your F. Then, this movement is repeated further down in a shorter space. This is the second bar of your F. Finally, it is common for people to scan content vertically, to the left.

The direct consequence? Not all of your content will be read, and hot spots are to be preferred. We will see later how to place information in the right place. "Hick's Law" : This law is not only related to Internet users but is more general. Here is its postulate: the time needed for a person to make a decision is proportional to the number of possible choices. Too many choices can go as far as losing your user, whose actions will get lost in the disproportionate proportion of the field of possibilities.