There are many different types of extensions , so there is sure to be one that you are interested in adding to your account. In this article I will tell you all about how they work, so let's get started!
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What are Google Ads extensions and how do they work?
Google Ads extensions are a kind of "extras" that allow us to add additional elements to the ad , in addition to the title and description. The different extension formats include, among others, call buttons, location information, links to specific parts of the website and additional text.
Extensions generally increase the number of clicks on an ad, as visibility is improved. They also offer interactive contact options, such as calls or maps.
Here are some things to keep in mind about how extensions work:
They are not always displayed , but Google Ads selects which types of extensions to display for each individual search on Google. Therefore, to maximize results, it is recommended to use all the extensions that fit your company's business objectives.
Most extensions are set up manually , meaning the advertiser has to add them to the account. But in some cases Google Ads may add extensions to text ads automatically when it believes this will have a positive effect on performance. For example, we can find automatic call or location extensions.
Google Ads ' requirements for showing an extension alongside your ad are: a) the extension or combination of extensions has an expected positive effect on performance, and b) the ad position and rank are high enough.
Adding extensions to your Google Ads ads is completely free . You will be charged as usual for ad clicks, including clicks on extensions. The exception to this rule is clicks on seller ratings, which are not charged. In total, you will not be charged for more than two clicks per ad impression, even if the user clicks on multiple extensions.
Extensions can be defined at the ad group, campaign, or account level, ensuring maximum flexibility.
