What is lead scoring ?
Lead scoring is a technique el salvador phone number material used in marketing and sales to evaluate and classify leads (potential customers) based on their likelihood of becoming actual customers. This process is based on assigning points to each lead according to certain predefined criteria that indicate their level of interest and their fit with the company's ideal customer profile.
Key features of lead scoring :
Quantitative Scoring: Lead scoring assigns a numerical score to each lead, allowing marketing and sales teams to prioritize their efforts on those leads that are most likely to become customers.
Defined Criteria: Points are assigned based on a variety of criteria, which may include demographic characteristics, online behavior, interactions with the company, and other relevant factors.
Improved efficiency: By identifying and prioritizing the most promising leads, companies can optimize their resources and efforts, focusing on those leads that are most likely to convert.
