Example of multi-channel outreach

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A multi-channel outreach approach involves using multiple communication channels to interact with your audience, increasing opportunities for connection and engagement. Here is a detailed example of a multi-channel outreach campaign for a company that offers marketing automation software.

Campaign objective :
Promote a new marketing iran phone number resource automation software feature and generate qualified leads.

Channels used :
Email
Social networks
Phone calls
Text messages (SMS)
Paid advertising
Webinars
Step by step of multi-channel outreach :
1. Email
Strategy: Send a series of personalized emails to your existing leads and customer database.

Actions:

Email 1: Announcement of the new feature with details about its benefits.
Email 2: Case study or testimonial from a customer who is already using the new feature.
Email 3: Invitation to an exclusive webinar to demonstrate the new feature in action.
CTA (Call to Action): Schedule a free demo or register for the webinar.
2. Social networks
Strategy: Use social media platforms to raise awareness and promote the new feature.



Actions:

LinkedIn, Facebook, and Instagram posts: Create engaging visual content (infographics, short videos) that highlights the benefits of the new feature.
Instagram and Facebook Stories: Share stories that show in real time how the new feature is being used by customers.
Groups and Communities: Participate in relevant LinkedIn and Facebook groups, sharing information and answering questions about the new feature.
CTA: Link to landing page for more information or to schedule a demo.