3. Phone calls
Strategy: The sales team makes israel phone number resource follow-up calls to the most qualified leads who have shown interest through other channels.
Actions:
Lead Identification: Use email and social media engagement data to identify hot leads.
Custom Script: Create a call script that highlights the benefits of the new feature and offers a live demo.
CTA: Schedule a personalized demo or register for the webinar.
4. Text messages (SMS)
Strategy: Send text messages to leads who have opted in to receive SMS communications.
Actions:
Message 1: Short announcement about the new feature with a link for more information.
Message 2: Webinar reminder with a link to register.
CTA: Direct link to schedule a demo or register for the webinar.
5. Paid advertising
Strategy: Implement paid advertising campaigns on Google Ads and social media to increase reach and drive traffic to the landing page.
Actions:
Google Ads: Use search and display ads targeting relevant keywords.
Social Media Ads: Create targeted ads on LinkedIn, Facebook, and Instagram that highlight the new feature and its value.
Landing Page: Drive traffic to a specific landing page with details of the new feature and a lead capture form.
CTA: Complete the form for more information or to schedule a free demo.
6. Webinars
Strategy: Host webinars to demonstrate the new feature and answer questions live.
Actions:
Webinar Preparation: Create a detailed presentation showing how to use the new feature and its benefits.
Webinar Promotion: Promote the webinar via email, social media and SMS.
Webinar Execution: Conduct the webinar with a live demo and Q&A session.
CTA: Offer an exclusive discount or extended trial of the new feature to webinar participants.
Expected Results:
By using multiple communication channels, you can:
Increase visibility: Reach a broader and more diverse audience.
Improve engagement: Interact with leads through their preferred channels.
Generate quality leads: Attract qualified leads interested in the new feature.
Increase conversions: Provide multiple touchpoints to guide leads through the sales funnel.
A multi-channel outreach approach allows you to maximize the reach and effectiveness of your marketing campaigns. By coordinating multiple channels and maintaining a consistent message, you can significantly improve your brand visibility, audience engagement, and conversion opportunities.
