1. Cold Lead
These are individuals or ghana phone number material companies who may not be familiar with your brand and have not shown direct interest in your products or services. They are considered cold because they require significant work to warm up and move down the sales funnel.
Example: A purchased email list of companies in your industry that have not previously interacted with your brand.
2. Warm Lead
These leads have had some interaction with your brand, such as visiting your website, downloading an ebook, or following you on social media. They have shown initial interest, but are not yet ready to buy.
Example: Someone who subscribes to your newsletter or has attended one of your webinars.
3. Hot Lead
These leads are highly interested and ready to make a purchasing decision in the near future. They have interacted with your content multiple times and have shown clear signs that they are considering your products or services.
Example: A prospect requests a demo of your product or asks directly about pricing and availability.
