Digital tools

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Prospect awareness and reflection stage
Whether in B2B or B2C, the company that wants to make a difference must provide relevant information to the prospect.

In their thinking process, the prospect always begins by searching for information. The company's goal is to offer the Internet user elements to fuel their thinking. It must offer educational, instructive content that captures their attention. It knows their problem and understands it. It talks about the buyer's symptoms, not about itself. Promotional content should be avoided at this stage.

To distribute this content, there are many tools:

On the web : blog articles, social media posts, studies, barometers, surveys and lebanon phone number data infographics, but also paid advertising on Google are very relevant and effective.
In the media : press releases, advertorials, etc.
The rule to follow for all these media combined is that the content must be relatively short and understandable to everyone. Since the prospect is not yet in the purchasing phase, the content offered by the company must help them in their thinking. Promotion will come later.

Stage of transformation of the prospect into a lead
Blogs attract the attention of Internet users but are not enough to ensure the engagement of the prospect or the development of a relationship of trust with him. At this stage, there are more suitable sales support tools. They most of the time allow to collect information (email) on prospects via online registration and download forms. The company can then regularly send them personalized content to nourish them and fuel their thinking over time .

Webinars are interactive online conferences. They provide a more in-depth way to inform a targeted audience. They're an excellent way for the audience to improve their knowledge and for the speaker to improve their visibility, and therefore that of their company. They're widely used in a B2B context to build trust.
White papers are guides designed to convince the reader of the value of a product or service. They are generally offered as downloads in exchange for an email: provide your email address to receive value-added content, but only when that content is "worth it" in the eyes of the prospect.
The product or service pages of your website must be well-designed. Descriptions, comparisons, and high-quality images provide users with a way to visualize a solution. Customer reviews are also very important to add additional credibility.
Podcasts, teaser videos, newsletters— all these media allow you to highlight the solution that the company offers and differentiate yourself from your competitors.
Thanks to this more technical content, a relationship of trust is built between the company and its prospects. The company has highlighted its solutions: all that remains is to convert the test.