Example: Someone who has downloaded several educational resources from your website and attended a webinar, showing a clear interest in your industry.
5. Sales Lead (SQL – Sales Qualified Lead)
An SQL is a lead that has been evaluated germany phone number material and qualified by the sales team and is ready to be directly approached with a sales offer. This type of lead has shown a clear purchase intent and has met certain qualification criteria set by the sales team.
Example: A prospect who has had an introductory call with the sales team and has expressed interest in a formal proposal.
6. Product Qualified Lead (PQL)
These are leads who have used your product, usually through a free trial or freemium version, and have shown signs of interest in converting to a paid version.
Example: A user who has used your software in its free version and has reached the limit of free features, showing interest in upgrading to a paid version.
