What automation helps to do:

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Increase sales;
Increase the average bill;
Make more repeat and cross-sells;
Correct conclusions about investments in advertising;
Collect all marketing tools within one system.
Using the example of the Bitrix24 business toolset, Pavel poland email list demonstrated how these tasks can be solved.

Everyone knows what tasks a classic CRM solves: storing and segmenting a customer base, accumulating and storing the history of interactions with them, planning interactions, telephony, sales funnel and reporting.

Bitrix24, in addition to the above tools, additionally includes:

For marketing: dynamic and static segmentation of clients, email distribution, SMS distribution, voice calls, distribution in messengers and social networks, targeted advertising by segments and end-to-end analytics.

For sales: robots and triggers, business processes, automatic document generation, chatbots.
What does automation of sales and marketing ultimately give to a business?
Increasing conversion to first sales.
Increasing the percentage of repeat sales.
Increasing the percentage of cross-selling.
Improving customer service.
Reducing labor costs of departments.
Increase in sales volume.
Reducing the human factor.
We, in turn, managed to evaluate in practice the implementation process and the results of work of almost all these tools, and shared our experience at the conference "Bitrix24.Idea", dedicated to the presentation of the new version of Bitrix24. And the sales department specialists at this time consulted clients on the implementation of the system in the meeting point zone!