1. List growth rate
List growth rate measures the percentage of new subscribers added to your email list over a given period. Consistent growth indicates that your engagement strategies are working.
2. Subscriber retention rate
Subscriber retention rate measures israel phone number material the percentage of subscribers who remain on your list over a specific period of time. A high retention rate suggests that your subscribers find value in your content and want to continue receiving it.
3. Unsubscribe Rate
The unsubscribe rate measures the percentage of subscribers who unsubscribe from your mailing list after receiving your emails. Monitoring this metric helps you identify potential problems with the content or frequency of your emails.
4. Subscriber bounce rate (Bounce Rate)
Subscriber bounce rate measures the percentage of emails that were not successfully delivered to subscribers’ inboxes. Bounces can be “hard” (invalid email address) or “soft” (temporary issues).
5. Subscriber activity rate
Subscriber activity rate measures the percentage of subscribers who interact with your emails (open or click on at least one email) over a given period. This metric is crucial for evaluating your list engagement.
6. Subscriber Engagement Rate
Subscriber engagement rate measures subscribers’ overall interaction with your emails, including opens, clicks, and conversions. A high engagement rate indicates that your content is relevant and engaging.
7. Time spent on the list
This metric measures the average time subscribers stay on your list before unsubscribing. A long dwell time indicates a high perceived value of your emails.
