The best CRM with marketing automation for financial services
Ready to start automating your business and delivering seamless customer experiences? The Brevo CRM has all the features you need to collect data, personalize campaigns, and nurture leads. 3 Considerations for Google’s and Yahoo’s email guidelines
Your bulk email service provider impacts whether your messages reach inboxes. Here are the key factors to keep in mind when evaluating bulk email software:
1. Authentication and reputation management
Choose a platform that makes it easy to manage essential domain authentication protocols (i.e. SPF, DKIM, and DMARC).
According to the updated sender regulations, all bulk senders have to set up SPF and DKIM email authentication. This will help you steer clear of Gmail and Yahoo Mail’s spam filters.
Look for software that lets you track your qatar telephone number data domain and IP reputation, spam rates, and other metrics crucial to inbox placement.
2. One-click unsubscribe
Google and Yahoo now strongly encourage list-unsubscribe headers. (In other words, an unsubscribe link in the footer is no longer enough.)
this functionality and automatically handles unsubscribes for you.
3. Infrastructure and sending practices
If you're a high-volume sender, consider platforms that offer dedicated IP addresses. This will give you full control over your reputation. That way, you’re less likely to be affected by the actions of other senders.
Ideally, your platform should also offer processes for warming up new IP addresses. Look for features that encourage good email hygiene (e.g. list management options, pre-send checks, and email verification).
Remember that choosing the best bulk email software is only one part. You also need to follow email deliverability best practices. This includes obtaining clear opt-ins, respecting unsubscribe requests, and sending relevant content.
12 Top bulk email software
Here are the top email marketing software with reliable bulk email-sending functionality.
1. Brevo
Positive review of Brevo, a bulk email software: "Excellent first experience with their support — free account review."
Brevo is the best bulk email software on the market. It’s a powerful and intuitive solution. It offers a compelling free plan and affordable paid options.
