The Role of Promotion in the UMKM Culinary Business
Promotion of culinary business of UMKM has a very important role in increasing sales and market reach. Here are some ways in which promotion of culinary business of UMKM can help achieve these goals.
Raising Awareness
Through effective promotion, culinary SMEs can increase awareness of their brands and products among the public. With increased awareness, potential customers will be more interested in trying and buying the culinary products offered.
Building Image and Identity
Good promotion can help culinary SMEs build a strong image and identity. By having a positive image and unique identity, culinary SME businesses can differentiate themselves from competitors and attract the attention of potential customers.
Improve Reputation
Effective promotion can help culinary SMEs gain a good reputation in the eyes of customers. When customers are satisfied with the products and services provided, they will be more likely to recommend the business to others, which in turn will increase market reach.
Increase Sales
The right culinary promotion for MSMEs can encourage customers to make product purchases. Special discounts, bundling promos , or free gifts are examples of promotional strategies that can increase product appeal and encourage customers to buy more.
Building Relationships with Customers
Effective promotions can also help culinary SMEs build stronger relationships with customers. Through personal and relevant promotions, culinary SME businesses can strengthen bonds with customers, increase loyalty, and build a loyal customer base.
Promotion Strategy for UMKM Culinary Business
There are several promotional strategies that you can apply to your UMKM culinary business, namely as follows.
Social media
Promotion strategy through social media is one effective way to expand the reach of culinary business of MSMEs. By utilizing platforms such as Instagram, Facebook, Twitter, or TikTok, MSMEs can build a strong online presence . It is important to have a consistent business account and fill the profile with interesting information.
Quality content is also key to attracting social media users. MSMEs can create interesting posts such as mouth-watering food photos, cooking tutorial videos, or useful culinary tips.
MSMEs can also utilize social media features such as Instagram Stories, IGTV, Facebook Live, or TikTok Challenges to create more engaging and interactive content. Paid promotions can also be an option to increase business reach.
Influencer Marketing
One of the effective promotional strategies for UMKM culinary businesses is through Influencer Marketing. Influencer Marketing is a form of collaboration with influencers on social media who have large and influential followers.
MSMEs need to do research and find influencers that match their target audience. Influencers who have interests and audiences that are relevant to the MSME culinary business will be more effective in influencing their followers to try products or visit the MSME business.
After finding the right influencer , MSMEs can collaborate buy phone number list with them. This collaboration can be in the form of sending free products to influencers to be reviewed on their social media. Influencers can also be invited to visit MSME businesses and share their experiences through the content they create.
Culinary Events and Festivals
Another effective promotional strategy for UMKM culinary businesses is through culinary events and festivals. Through culinary events and festivals, UMKM can introduce and promote their products to a wider audience.
MSMEs can participate in existing culinary events and festivals. Culinary events and festivals often attract many visitors who have an interest in culinary. By participating in these events , MSMEs have the opportunity to showcase their products, interact with visitors, and increase brand awareness.
In addition, MSMEs can also create their own culinary events and festivals. MSMEs can hold events such as food fairs, food tastings , or cooking classes that also use their own products. These events can attract visitors and create a unique experience.
Discount and Promo Programs
MSMEs can offer special discounts for certain products or menus. These discounts can be in the form of price cuts or buy one get one offers . This can encourage customers to try MSME products and increase sales.
In addition, MSMEs can also hold special promotions on certain days, such as business anniversaries or certain holidays. For example, MSMEs can offer special discounts or promotional packages on Valentine's Day, Eid, or other national celebrations. This can attract customers who are looking for a special place to eat to celebrate the event.
In addition, MSMEs can also work with online food ordering platforms or food delivery apps to offer special promotions to their customers. For example, MSMEs can provide exclusive promo codes that provide discounts or free shipping for orders through the platform. This can help increase MSME visibility and attract new customers.
Online Reviews and Ratings
Promotion strategies involving online reviews and ratings can be one effective way to increase the visibility and image of MSME culinary businesses. In this digital era, many people rely on online reviews and ratings as a guide to choosing a place to eat. Therefore, utilizing online platforms can be a strategic step to expand the reach of a business and attract the attention of potential customers.
