If you want to optimize your advertising on Google Ads , the first thing is to understand what options are available to you. Therefore, in this article we are going to analyze the Google Ads platforms and the most relevant types of campaigns for each of them. Let's get started!
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Platforms and types of campaigns you can run on Google Ads
Google Ads platforms
If you think that Google Ads is only used to place ads on the list of portugal consumer email engine, you are not aware of all its possibilities. Within this advertising solution, we can identify five different platforms, which together allow you to reach a very relevant part of Internet users.
Platforms and types of campaigns you can run on Google Ads
Search network
Google's search network reaches 90 % of Internet users, according to Google's own data. When entering a search term into the search engine, the user can see both classified ads (SEM) and product ads with photos (Shopping). Together, these two types of ads occupy a good part of the first page of search results.
platforms and types of campaigns you can run on google ads5
Platforms and types of campaigns you can run on Google Ads3
Display Network
The display network is made up of third-party websites on which Google Ads users can display their ads in a variety of formats (static images, video, interactive...). Sites in the display network reach 92% of Internet users.
