CEO and Project Manager
August 28, 2018
Technology changes our lives on a daily basis. We are all connected and online, immersed in different technologies, apps, social networks, WhatsApp groups… We cannot imagine leaving home without our mobile phone, as it is a key tool for work, family or even leisure. Technology is still advancing, and so are hotels, and we find many new features… we reserve our room online, we arrive at the hotel and check in through an app, we check our points program through an intranet or we check the parking space through our mobile phone. Guests become individuals who are predisposed to learning, to adopting new tools and to improving the tourist product thanks to technology.
Technology undoubtedly facilitates hotel processes and helps improve customer satisfaction. As accommodation providers, we must adapt and update ourselves constantly. Guests malaysia email list want to connect, make reservations, interact with the accommodation, play music on their phones, watch series on Netflix, or control the light and temperature of their room through a mobile application. In this article, Asiri Marketing presents some of the latest trends in hotel technology for accommodations that see innovation as an opportunity to differentiate themselves:
Table of Contents [ Hide ]
1 – BLOCKCHAIN TECHNOLOGY
2 – THE CLOUD (CLOUD-BASED MANAGEMENT SYSTEMS)
3 – MOBILE WEBSITES
4 – VOICE SEARCHES
5 – INTERCONNECTED DEVICES
6 – CHATBOTS
– BLOCKCHAIN TECHNOLOGY
Since 2017, everyone has been talking about blockchain technology. What is it? This technology helps you share information in a distributed , consensual and immutable way. It is used to make online transactions secure, which can also benefit your tourism marketing actions. The goal of blockchain in the hotel industry is to eliminate third-party costs and encourage direct interaction between suppliers and consumers. This way you can save money, because you don't pay margins! Blockchain has the ability to make processes more efficient, transparent and secure. This technology is a great advance in different sectors. For example, in the financial sector, interbank transactions normally take days to be approved, especially outside of office hours. With blockchain, they are processed at any time and can be completed within a few minutes.
– THE CLOUD ( CLOUD-BASED MANAGEMENT SYSTEMS )
Many hotels have already moved towards moving their hotel management to the cloud . The cloud system has many advantages, you are using the internet to store information, so it is accessible from anywhere. That does not mean that it is not safe, on the contrary… a cloud storage provider has better security systems than the ones we have on our computer. The cloud also facilitates teamwork, you can share your documents among a group and everyone can edit the document easily.
