To better understand how it works, let's see what lifecycle marketing is , what are the stages that comprise it and how we can carry it out effectively in our company.
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Lifecycle marketing
What is lifecycle marketing?
Lifecycle marketing is a strategy that prioritizes and integrates all marketing channels and experiences to engage with current and potential customers throughout their entire journey , using techniques such as message personalization and retargeting .
Lifecycle marketing looks at the entire customer journey in an integrated way, from first contact to long-term relationship management, rather than focusing on a single channel, campaign or metric. It takes an “always-on” approach and takes into account all devices and channels, so that messages are consistent throughout the entire journey. That’s why it’s essential that all marketing initiatives and channels are well aligned.
You may have heard of a metric closely associated with this concept, the "lifetime value" or customer lifetime value . The lifetime value takes into account the value of a customer for the company throughout their entire relationship with it, that is, it is not limited to the value of each individual conversion but considers all repeat purchases. Correct management of lifecycle marketing allows us to improve this metric and with it the profitability for the company.
