To use color to your advantage, you need to know a little bit of marketing psychology. What color strategies are most used in advertising? What does each color say about our brand? Let's take a look!
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Psychology in marketing: use of color
Studies confirm that color plays a qatar email list role in attracting leads and increasing sales . When purchasing a product, 93% of consumers focus on its visual appearance. 85% of buyers believe that color is the main attraction factor, and 80% believe that color is responsible for brand recognition.
Here is a very interesting infographic from Weba100.com .
Now-Color-Guide-Marketing-and-Branding
Each colour is associated with a series of values and characteristics, as we will see in the next section. But it is also interesting to study the possible combinations between them:
Monochromatic ranges . A single colour is used in different shades and intensities. It is very pleasing to the eye and does not tire, which is why it is often used online. It is recommended if we are looking to achieve an elegant and minimalist effect.
Complementary colours . This technique consists of choosing two colours that are at opposite ends of the spectrum, for example, magenta and yellow. This combination is pleasant to us, but it is much more strident and striking than the previous one. It is often used in print media. It is advisable if what we are looking for is to create an impact and highlight one or more specific characteristics.
Triple gamut . Three colours equidistant from each other in the spectrum are used, for example, purple, blue and pink. This creates a harmonious effect and is quite popular on websites. It is recommended if you want to create a bold image, but not as strident as in the case of complementary colours.
