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All brands have a logo , which has been the subject of study by marketing professionals for some years now as a key component of a brand. It is usually a graphic element that should instantly identify a brand and france email list symbolize its core values in the most memorable way possible.
It can be an icon, an emblem, a word or phrase, or a combination of all kinds of content, such as the company name with a symbol or illustration.
In fact, successful brands usually have a memorable logo that is strategically created with coherent positioning, tone, design, message and brand story .
The elements are composed of colors, font, typography or calligraphy, illustration style, shape and historical reference, all used to communicate.
Logo Design Components
As you may have read somewhere, logo design is primarily important for “showing the world” your brand identity. A good logo is easily recognizable and plays an important role in the psychology of consumers and potential customers. The most visible elements are:
Color
Perhaps the most visible and recognizable. Choosing the color is not a part of the logo itself, but should be aligned with the entire brand strategy and communication. In addition, the color of the logo has the ability to create psychological sensations in the minds of consumers, which are reflected in emotions.
Font
If your company name is featured in your logo, choosing the “right” font can have a big impact on how consumers perceive your business.
Symbols
People should be able to easily identify a brand just by looking at its symbol and not confuse it with anything else, as the logo should be unique.
Why is a logo important for a brand?
As you may have noticed, logos are (truly) everywhere. It almost seems like they follow us wherever we go, embedded in our culture and lifestyle.
Logos influence our decisions, communicate and represent the values of companies, and are often full of meaning… But what is their main purpose? Or, in other words, why do they exist?
It’s all about identification. That’s basically it. Trends come and go, design tools and techniques evolve, but that specific brand with a unique logo will never disappear from our memory.
But first, there are some factors that companies should think about before designing their logo , such as what are the competing brands and how do they present themselves, what colors and symbols do they use and how can they differentiate themselves through the logo so that they can stand out in the market?
1) Identification is king
A logo design does not need hidden meanings. In fact, the focus should be on identification. Any meaning or association has emerged over time through interaction with the brand. A new logo is an “empty house”, without meaning, even if it has been added intentionally.
Over time, semiotics will be added to with ongoing marketing and the interactions that consumers have with the brand.
For example, when someone sees a logo they have seen before, they immediately associate it with their memories, experiences and interactions with the brand, establishing instant brand recognition. In short, a well-designed logo will be memorable, helping consumers remember the brand.
2) Logos influence our decisions
From day one, we build a visual library in our minds and begin to associate fonts, shapes and colors with specific emotions and objects. Just by seeing a logo , whether we like it or not, we immediately make judgments, perceiving a business, product or service in a certain way.
In fact, if a certain logo (and respective brand identity) is related to the type of company, product or service we are looking for and want to have some kind of relationship with, we will proactively interact with the company and buy its products and services.
3) Make a good first impression
With so many companies in the world, a brand only has a few opportunities to impress and attract customers. So if your logo design fails, the entire process can be compromised.
4) Communicate brand values and additional meanings
Although the primary purpose of logos is brand identification, they can also be used to communicate important messages and values.
5) Position yourself from the competition
Logos are also a unique feature of a business (or at least perceived as such). This is because a well-designed logo can communicate anything from the company’s background to its mission.
6) Promote brand loyalty
As a brand grows, its logo becomes more familiar to a large number of people, creating the perception that the brand is trustworthy and increasing the so-called customer lifetime value (LTV), making them seek out the company repeatedly – with the logo being the first thing they think of.
