The Canvas model is a strategic management tool to quickly and easily define and communicate a business idea or concept . It is a one-page document to capture the fundamental eritrea email address elements of a business or product, structuring an idea in a coherent way.
With the Customer Relationship Canvas model, you can detail the type of relationship you want to have with customers based on the tools and channels you have used. Likewise, you can view your business from various perspectives, which allows for strategic analysis.
How does the Canvas model work in customer relations?
The Canvas model classifies the internal processes and activities of a business into 9 categories that represent a block in the creation of the product or service.
These categories represent the four main aspects of a company: customers, offering, infrastructure, as well as financial viability.
The right side of the Canvas board focuses on the customer (external), while the left side focuses on your business (internal).
Both external and internal factors respond to the value proposition, which is the exchange of value between your company and customers.
Below we will explain each of the categories:
1. Customer segmentation
Customer segmentation is the process a company follows to divide its consumers into specific categories, according to their profile and behavior.
The goal of this process is to get to know customers better and meet their needs. Customers can be segmented by, among other things, age, gender, interests and purchasing habits.
In addition to customer segmentation, it is essential to understand the size of the target market . This will provide confidence in developing campaigns and strategies that reach the most appropriate audience to strengthen the brand.
2. Value proposition
A value proposition is a business strategy used to convey the benefits that products or services offer to customers. In other words, it is what differentiates a company from its competitors.
The value proposition can be divided into two large groups:
Quantitative: refers to the price or efficiency of the product or service.
Qualitative: highlights the experience and results that the product produces.
A good strategy to understand your company's value proposition is to create a Minimum Viable Product (MVP) . This will help you detect successes and identify weaknesses before launching your products or services.
