The market is increasingly dynamic and the requirements to meet customer expectations are not limited to the practical and tacit experience of salespeople. To sell, it is necessary to have skills and abilities that allow you to close the sale, but also provide a relationship of credibility and trust between the customer and the company.
This doesn't just help in sales. According to a study conducted by MetLife in 2016 , a positive attitude is one of the keys to emotional intelligence, a key resource to develop in professions ethiopia email list where good interpersonal relationships are essential for success.
Among the qualities of a good salesperson, a positive attitude is a fundamental characteristic to define his profile. But don't think it's the only one! In this post we teach you:
Aptitude is a measure of a person's ability to acquire a new skill. It is also considered as a person's intellectual capacity to learn through experiences . Attitude, on the other hand, refers to the behavior a person has to perform some activity. Attitude is what defines a person through his or her personality or ability to solve problems and the way he or she faces adversities in the work environment.
What are the positive attitudes of a good salesperson?
Among the main attitudes that every good salesperson must take to be successful are:
1. Be optimistic
Optimism, a positive attitude to face any situation at work. A good salesperson must see things in a positive way, in order to transmit this attitude to potential clients. The positive attitudes of a good salesperson allow negativity to be transformed into positive feelings and actions in any sales situation.
On the other hand, hearing negative responses can often be demotivating. However, there is no way around this in sales. For a successful salesperson , a “no” does not mean the end.
Train your mind to believe that you can generate good things even when you receive negative responses on more than one occasion. A study by The Marketing Donut indicates that 80% of deals are closed after making contact 5 times after the first meeting. However, 44% of salespeople give up after the first follow-up call.
2. Be empathetic
One of the attitudes that most attracts customers is knowing that the person who is “selling” to them can put themselves in their place and understands their needs.
Empathy is one of the most important attitudes for being a good salesperson. Moreover, empathy is one of the prerequisites for excellent customer service . Empathetic salespeople listen carefully to what really affects people and give them the confidence to express their concerns. They also try to understand users by putting themselves in their shoes from a neutral perspective, without letting judgment or subjective motives guide them. This way, they can better understand people and respond appropriately.
Try using approving gestures, such as nodding your head, or using phrases like, “I understand how you feel,” “I would be thinking the same thing if I were you.” This shows that you empathize with the customer and that helping them solve their problems is your priority.
Among the positive attitudes of a good salesperson, active listening is key . Fully understanding the customer's needs will also help demonstrate why your product or service is the right solution for them.
3. Be proactive
Salespeople with positive attitudes often take the initiative to improve their productivity and the service they provide to customers.
Proactive salespeople stay up to date on market trends, products, and competitors. They also invest time in education and research, and are often equipped with tools that help them perform their activities effectively and achieve better performance.
4. Be results-oriented
Among the positive qualities and attitudes of a good salesperson, having sales goals is essential. Good salespeople set goals that help them grow as people and as professionals. At the same time, they must be clear about what goals they must meet and what the objective of the sales team is.
However, the salesperson also needs to define his personal goals, as these will motivate him on a daily basis. With defined objectives, the salesperson will be motivated to work to achieve what he wants.
Determine your sales team's goals for a given period, then set the approach to achieving them. The more detailed your plan is, the better it will be for your sales team, who will be clear about their roles and objectives.
5. Be prepared
It's not easy to impress customers and get them to buy a product or service. It requires a lot of research, confidence, and a good pitch . Prepared salespeople use all the resources at their disposal to research and prepare for every call, email, meeting, and deal.
It is also important that your sales team knows everything about your product or service, as well as all the possible objections that may arise. Remember that having a good attitude as a salesperson goes beyond talking about products and services, but rather offering a value proposition for potential customers .
6. Have relationship skills
It has always been important for salespeople to have good social skills. Social skills and empathy have been the cornerstone of any good salesperson. That being said, one of the key attitudes of a good salesperson is to cultivate their network of contacts, because a great way to do business is through referrals.
However, these days, social skills are also important in the digital world . By making use of the technology and platforms available to you and your business, you can ensure that you maintain a good relationship with your users and potential customers with a constant presence and availability.
