But Facebook advertising costs vary widely, and this means romania email list a campaign can either be profitable or a total failure. What factors influence this and how can we control them? Let's take a look!
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Facebook advertising costs
The 8 factors that determine the cost of advertising on Facebook
1) The audience
The audience segment you target has a significant impact on ad pricing. When you start targeting by age, location, gender, or interests, your pricing will be affected by these factors.
For example, if your Facebook advertising campaign is targeted at women, the costs per click will be higher than if you target men. Similarly, the cost of targeting users aged 55-64 is significantly more expensive than if your audience is aged 25-34.
Of course, targeting on Facebook doesn't just use demographic data, but also parameters such as behaviors, attitudes, job title, and more. In general, the more specific your targeting is, the more expensive your costs per click will be.
But be careful: this doesn't mean that you shouldn't do precise segmentation. In the end, it doesn't matter if the cost per click is cheap if that user doesn't interest you.
2) The budget
Every time you launch a Facebook advertising campaign , you have to decide your budget .
The good news for small businesses is that you can get started with as little as $1 a day. The bad news is that when you consider that the average cost per click is 97 cents, according to WebFX and a study by Adespresso that analyzed $300 million spent on Facebook advertising, that dollar won't go very far.
