Creativity and strategy in Christmas marketing campaigns for SMEs

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asimd5
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Joined: Thu Dec 05, 2024 9:13 am

Creativity and strategy in Christmas marketing campaigns for SMEs

Post by asimd5 »

Christmas is approaching and, while consumers are already starting to budget for goods during this time of year, different companies are already considering their own strategies to launch the campaign that will, in many cases, save the current year in terms of sales.

With a saturated market in which any company has a class of products that can be easy to sell, the competition is considering all possibilities, especially the most creative ones, to get the best opportunities. However, a basic strategy is not enough, since the greater competitiveness in the market as well as the online means and channels for attracting clients have made some resources obsolete, especially for SMEs, for which it is much more efficient to get clients through the web due to the low cost of attracting contacts.


Why create a creative strategy for Christmas?

Firstly, because in a saturated market like bhutan email list the one that exists today, advertising and communication have a lot to offer users, since it is mainly what makes them choose one service over another. Secondly, it is inevitable to consider that competition is very high and companies must offer the product at the best price for it to be taken into account. Furthermore, this point is directly related to the general strategy that a business can carry out, since promotions will be the order of the day at this time of year.

Thirdly, and lastly, it should be noted that Christmas is not a good time of year to launch new products on the market, mainly because, in any case, consumers buy under a constant bombardment of information with the consequent information overload to which they are exposed.

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Simple but creative ideas for the Christmas period

As for other opportunities, those offered during Christmas are the ones most taken advantage of by entrepreneurs, who, whatever their business, can take advantage of this international holiday. In order to get ahead of the competition, you can easily choose to develop a sales strategy that has a large dose of creativity and a perception of a "brand" compared to the rest. After all, selling in these cases is directly related to the needs that arise from this type of alternative, especially for SMEs, the sector most affected by the large number of shopping centres.
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