And the fact is that if you use Facebook Ads , you have a ton of resources at your disposal to analyze and test your campaigns in depth. Let's take a look at them!
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How to successfully analyze and test your Facebook campaigns
Facebook Analytics
Facebook's analytics tool is not new per se, but it now has an improved rwanda email address version that allows us to measure our Facebook fan page, our Instagram account, the data we collect through pixels implemented on a website or the events of a mobile app ... and combine them with each other.
Facebook Analytics
This way, we can analyse different elements of our Facebook campaign together. For example, what happens if we compare the data provided by our website's pixel with the SDK of our mobile app?
And that's not all: we can also perform conversion funnel analyses, cohort analyses, user lifetime value analyses, customer journey analyses... And even analyze the overlap between platforms or UTMs. In short, a very interesting tool with a ton of resources to find out what's going on with your Facebook Ads.
Facebook Attribution
Attributing results to campaigns on Facebook and other channels is one of the most common headaches for marketers. And with this tool, solving it is easier than ever.
Facebook Attribution
Facebook Attribution is a platform that allows you to integrate conversion information from different sources, devices and channels and see the impact they all have on the final conversion.
