10 mistakes that all B2B companies make on their websites
In my experience performing audits and web optimization for companies , there are 10 recurring errors that hinder campaign results, making important brands practically invisible on the web.
1. Slow charging speed
A slow-loading page not only frustrates users, but it also affects australia whatsapp mobile phone number list SEO and website conversions. For the B2B visitor, every second of loading time affects the company’s perception of professionalism and increases the likelihood of abandonment . Optimizing image sizes, using compression tools, and enabling caching are key steps to improve loading speed.
2. Lack of positioned keywords
Many B2B sites are not optimized for the searches of their potential customers, which limits their organic reach. Keywords that target specific customer interests and problems (such as “CRM software for midsize businesses”) help your site rank for relevant searches. Good keyword analysis and strategic use of keywords in titles, subtitles, and content is essential to making your site easily found.
3. Poor optimization for mobile devices
While B2B traffic tends to come mostly from desktop, more and more users are researching and making decisions from their mobile devices. A site that isn’t mobile-friendly can turn off visitors and negatively impact SEO . It’s critical that your website is responsive and offers a consistent experience, regardless of the device.
4. Contact form too long and poorly located
Long or poorly placed forms can discourage users from filling out information. To maximize conversions, forms should be short and ask for only the essentials. Placing the form in visible and accessible areas, such as on the banner, will facilitate interaction and increase the likelihood of conversion.
