TikTok Lead Generation
If you’re thinking TikTok is just for kids who want to watch funny chinese overseas british data dancing videos, think again! TikTok had 1.5 billion monthly active users in 2023 and is expected to reach 1.8 billion by the end of 2024.
Chances are most of your competition aren’t using TikTok ads yet, so now is a good time to experiment with the platform and hopefully generate some affordable leads for your business.
With that in mind, following is a step by step guide showing you what to expect when setting up your first TikTok Lead Generation Ad Campaign.
Table of Contents
Creating TikTok Lead Generation Ad Campaigns
Choose Your Target Audience
Demographics Targeting
Audience Targeting
Interests & Behaviour Targeting
Device Targeting
Set Budget & Scheduling
Bidding & Optimization
Creating Your TikTok Ad
Name Your Ad & Select Identity
Ad Creative Settings
Create a TikTok Lead Form
Create an Instant Form
Build your Form Introduction
Customize the Questions Section
Link to a Privacy Policy
Create Your Lead Form Thank You Screen
Form Settings
Tracking
Submit Your Ad
How to Access TikTok Leads
Download TikTok Leads
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Creating TikTok Lead Generation Ad Campaigns
Start by creating a new Campaign from your TikTok Ad account.
TikTok will ask of you want to use a Basic or Advanced setup process. I like to use the Advanced option as it tends to give me more options and control over my ads and campaign settings.
TikTok Basic vs Advanced Ad campaign setup
Select the Lead Generation objective in the Advertising Objectives section.
Name your campaign and set your budget. Leave “Create split test” and “Campaign budget optimization” turned off for the sake of simplicity for your first campaign. Unfortunately, as of the time of writing, the minimum daily ad spend is $50. Click Continue once you’ve set your budget.
